The idea is simple. We draw a virtual boundary around a show venue, its host hotels and the surrounding area. Anyone who enters that zone with a phone becomes reachable, and for the length of the show our client's ads appear for them across the news, business and technology apps they are already using.
For an exhibitor, this closes a gap that has always been there. A stand reaches the people who walk past it. A geofence campaign reaches everyone who came to the show, whether or not they ever find aisle 14.
Built per show
Campaigns are planned event by event. Every show has its own venue map, its own audience and its own commercial logic, and none of that transfers from one to the next.
Where we work
- aerospace
- security
- food technology
- broadcast
- semiconductors
- packaging
- retail
- gaming
Anywhere exhibitors are spending real money on a stand and want the rest of the show to know they are there.